Twenty young Pakistanis journalists, media students and content creators completed an intensive workshop under Digital Citizens for Peace: Countering Hate and Disinformation, a UNESCO initiative supported by the International Programme for the Development of Communication (IPDC) and implemented by Interactive Resource Centre (IRC).
In Pakistan’s increasingly connected digital environment, where millions of people rely on online platforms for news, education and civic engagement, investing in MIL is critical to promoting information integrity, social cohesion and responsible digital citizenship. According to latest reports social networking platforms are used by 51 percent of the population overall, with usage reported among 59 percent of males and 44 percent of females.
Aligned with UNESCO’s mandate to promote information integrity for inclusive knowledge societies, the initiative contributes to building the capacities of young professionals as key actors in shaping a resilient information ecosystem. Through IPDC support, UNESCO continues to empower local stakeholders to strengthen independent, pluralistic and inclusive media environments while addressing emerging challenges posed by misinformation, online hate and rapidly evolving digital technologies.
Building on this vision of empowering young people to shape a more critical and resilient digital information ecosystem, the workshop combined critical reflection with hands-on practice, equipping participants with the knowledge and skills needed to navigate today’s complex information environment and become advocates for information integrity.
Designed as an immersive learning journey, the workshop guided participants from understanding the foundations of responsible digital citizenship to applying Media and Information Literacy in practice. They examined how artificial intelligence, algorithms and platform design influence the information people consume; strengthened their understanding of online safety, privacy, digital rights and ethical communication; and developed practical skills in mobile journalism, storytelling and digital content production. The final phase of the workshop focused on designing Media and Information Literacy campaigns and producing original digital stories that promote critical thinking, responsible information sharing and informed civic participation.
For many participants, the workshop provided a unique introduction to Media and Information Literacy as a practical framework for their professional work.
As an environmental journalist and content creator with more than five years of experience, I had never encountered Media and Information Literacy (MIL) as part of any of my academic courses or professional training. While I had previously created content using AI and explored themes related to MIL, this training provided a far more intensive and enriching learning experience. I now intend to take these lessons back to my newsroom and sensitize my fellow journalists and colleagues on the importance of Media and Information Literacy
Sana SaleemEnvironmental journalist from Quetta, Balochistan
This training workshop was extremely valuable, particularly the hands-on sessions on content creation. The practical exercises enhanced my skills and gave me greater confidence in producing engaging and responsible digital content
While the workshop marked an important milestone, it represents the beginning rather than the conclusion of the initiative. Participants will now produce original short-form media content promoting Media and Information Literacy, creating locally relevant resources that encourage critical thinking, responsible information sharing and informed civic participation.
The participants will also contribute to the foundation of a growing national Media and Information Literacy network, connecting journalists, media professionals and content creators committed to strengthening information integrity across Pakistan. This peer-driven approach reflects UNESCO’s emphasis on empowering local actors and fostering sustainable solutions through knowledge-sharing, collaboration and capacity development.
The initiative contributes to the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) by strengthening critical thinking and digital literacy skills; SDG 5 (Gender Equality) by promoting safer and more inclusive digital spaces; SDG 16 (Peace, Justice and Strong Institutions) by advancing access to reliable information and informed civic participation; and SDG 17 (Partnerships for the Goals) through collaboration among UNESCO, civil society partners, media professionals and young creators.
As Pakistan’s digital landscape continues to evolve, Digital Citizens for Peace demonstrates that building information integrity begins with people. By equipping a new generation with the knowledge, values and practical skills to critically engage with information and create responsible digital content, the initiative is helping build a more informed, resilient and inclusive digital future.
READ MORE: https://www.unesco.org/en/articles/learning-leadership-building-media-and-information-literacy-people?hub=701
